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Once we finish building your website,the next step in the journey is adding your website to Google and this function should be done by an experienced developer (thats us) In this section of Website Promotion-Add your URL and Website to Google links Tips and tricks
Quality Guidelines - Basic principles:
| Make pages for users, not for search engines. Don't deceive your users, or present different content to search engines than you display to users. | |
| Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?" | |
| Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links. | |
| Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our terms of service. Google does not recommend the use of products such as WebPosition GoldT that send automatic or programmatic queries to Google. |
Quality Guidelines - Specific recommendations:
| Avoid hidden text or hidden links. | |
| Don't employ cloaking or sneaky redirects. | |
| Don't send automated queries to Google. | |
| Don't load pages with irrelevant words. | |
| Don't create multiple pages, subdomains, or domains with substantially duplicate content. | |
| Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. |
Once you have a web site you will want Google to index your site. The first method is to submit to Google. This is a free and easy method, but if you don't have other sites linking to your then you still may not be indexed. Google Add URL Submission Link
The second method of getting your site listed in Google is to let Google find you on its own. This works by getting other sites that are already listed in Google to link to you. When Google revisits these sites, it will find your link and go to your site and index it. You will want to "announce" your site to others, and try to get other relevant web sites to link to you. Google "works" by following links, and finding who is linked to who. If your site gets other "good" sites to link to yours then you will never have to worry about having to submit, or ever having to resubmit, or being "lost" from the index.
To quote Google, from this page about Submitting to Google:
"The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites. Google's robots jump from page to page on the Web via hyperlinks, so the more sites that link to you, the more likely it is that we'll find you quickly."
Method's #1 and #2 Above are for the "Natural" or "Organic" listing (The section in the middle of the search results page). See picture below.
for Paid Listings to add your URL to Google:
There is also the option to Pay Per Click in the Google Adwords Program.(The colored boxes you see on the right side in any search in Google. They look very similar to the ones on the right side of this page). If you spend more than $5000 per month you are eligible for
These listing are usually located on the right side and on the top shaded called the Sponsored Link Section. In order to work with the Google premium services you must spend at least $15,000 over a three month period.
We can mange all over your PPC pay per click advertisng Contact Us today for a no obligation quote 1300 911 772
Site Resources & Tools
Google Analytics - www.google.com/analytics/
Google Analytics provides a complete website analysis tool to track site performance. Over the years Google has built on the basics to provide a sophisticated web analytics tools which offers conversion analysis, site overlay analysis, custom reporting creation tools and benchmarking along with all of the standard reporting metrics to measure site performance.
Website Optimiser - www.google.com/websiteoptimizer
Website optimizer provides a tool to conduct A/B and multi-variant testing on your website to improve conversion of landing pages. The website optimiser has been built with in-depth but visual/easy to read reporting to make informed decisions based on tests results.
Google Site Search - http://www.google.com/sitesearch/
Google site search provides web owners with the ability to create a simple onsite search function to enable users to search onsite content. This is one of the Google products which incurs a charge – however pricing starts from as low as $100 per year.
Google Custom Search - http://www.google.com/coop/cse/
Google custom search is a more sophisticated search function which enables websites to aggregate search results from a variety of other sites/sources. This function is free however search results will also appear with paid ads included, however for a fee of $100 per year search results will appear with no ads.
Google Maps – www.code.google.com/apis/maps/
The Google API for Google Maps allows organisations to plug Google Maps into their websites. The API allows you to customise maps to feature a range of content/information to enhance your users experience.
Google AdSense - https://www.google.com/adsense
Google AdSense enables website owners to publish relevant advertising content on sites and earn revenue from Google by doing so. The sites added to AdSense are part of the Google Content Network.
Search Tools
Google Toolbar – www.toolbar.google.com/ - The Google Toolbar is a browser application which displays the PageRank of the particular page a user is viewing on a site.
Google Webmaster Tool - www.google.com/webmasters/tools/The Google Webmaster Tool provides you with the ability to view detailed information as to see how Google perceives your site to be performing. The kind of data available includes site errors, top performing keywords your site is ranking for in SERPs and actual positions, internal/external linking data, along with the ability to upload an XML site map.
Google Trends - www.google.com/trends
Google Trends provides “hot trends” for the top 100 terms searched in the US (so not that useful for Aussies) but it can also provide trends for particular websites across the world. With the tool you can view the growth of Twitter over the past few years and identify similar sites in that category which can lead to new marketing opportunities.
Google Keyword Research - https://adwords.google.com/select/KeywordToolExternal
The Google Adwords Keyword Tool provides you with a keyword research tool for both SEO and PPC campaign research. The tool provides keyword volumes for the previous month, plus graphical representation of keyword traffic over the past 12 months.
Google Insights - www.google.com/insights/search
Google Insights provides a tool to gauge keyword trends, determine where the search volumes are more/less prevalent across a given country, the type of content search being conducted ie image / video, local etc and a host of other information.
AdWords Editor - www.google.com/intl/en/adwordseditor/
Whilst the Google AdWords program is a paid resource, the AdWords editor provides an offline campaign tool which makes the creation of PPC campaigns, light work. Once completed the data can be uploaded into your Google AdWords account.
Social Media Tools
Blogger - www.blogger.com
Bought by Google in 2003, Blogger is one of the leading free blogging tools on the market. Blogger provides the ability to upload everything from text to images and videos and even the ability to blog via your mobile phone.
Google Alerts - www.google.com/alerts
Google Alerts provides an email alert service based on a query or topic. The alert service can be utilised to identify online reputation issues, track community discussions and even track competitor activity.
