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What's New

Our MD Michael receiving the Sydney Business Award.

A visit to the Google Sydney Office with a major client.

Testimonials

We needed an online invitation for an important industry event with the "wow" factor. Michael and his team exceeded expectations on every level. I highly recommend their work to any business who needs a presence on the web on an online solution.

Sabrina
A gift worth giving

Michael is a dynamic and personable businessman who is generous with his knowledge. He is very willing to have a go and always thinks outside the square.His business always provides a prompt and professional service.

Brendan Read
Photography Australian Photographer of the Year 2000

Michael is an excellent digital pioneer, being one of the original founders of the Australian internet industry. He has a strong work ethic and is able to inspire his team through commitment to excellence. It was pleasure to work alongside a great leader.

Billy Aldea Martinez
Metrix Digital New York

The Website marketing Group this is a job well done and I hope you guys are extremely proud of yourselves. I have worked with Michael and his team for several years they are experienced and have great customer service there are not many MDs that will let you call their mobile on a Saturday!.
Once again, great job and bring it on.

BGlen Andrews
Double Click

I have dealt with many web design agencies in Sydney over the years, none have been able to fully understand my vision and concepts as quickly and professional as the team at The Website Marketing Group It is always pleasure to work with you and your team. Thank you very much for making my job an enjoyable one.

Paul Milletta
Car Sales Online

It's been a tricky project and we couldn't have done it without the cooperation of everyone involved and the technical expertise of Costas and the team.

Mark Davis
Sunrice

The results have been overwhelming, and I am glad I spent the extra money to get something that stands out in the crowd and expresses the quality I am after for my business. I would definitely recommend your company to anyone else who is after quality.

Ivan Goram
Video Ezzy Club

Our Services at a glance

IT solution provider
our expertise crosses many verticals

Website Consulting Services
* Portal Development and maintenance
* Web development
* E- commerce
* Shopping cart integrations
* Data base driven websites
* Content Management Systems (CMS)
* E-media solutions

Internet Consulting Services
* Technology Consultancy
* Quality Audit
* Database and Server Solutions
* Server security
* Business Work flow Management
* Open source Implementations

The Verticals we work in
* Automotive-Websites
* Business To Business-Websites
* Consumer Goods-Websites
* Education-Websites
* Entertainment-Websites
* Financial Services-Websites
* Food & Beverage-Websites
* Hardware & Electronics-Websites
* Health & Fitness -Websites
* Politics / Public Issues-Websites
* Real Estate-Websites
* Retail Stores & Services-Websites
* Software services-Websites
* Telecommunications-Websites
* Travel-Websites
* Web Media-Websites
* Other-Websites for

Display Advertising- Google launches the DoubleClick Ad Exchange

Advertising has never been easier with Google Adsense and Google Adwords. These are Google's billion dollar advertising products. This is the deal. Highly targeted text ads appear on Google search and third party websites. Then Advertisers buy ads based on keywords, with more popular keywords are more expensive per click and the less popular terms are cheaper. However, this ad model is only applied to text ads, not banner or display ads.

But 2009 sees Google's launch of a revolutionary way of display advertising.

It's called the DoubleClick Ad Exchange. And $3.1 Billion worth.

The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space. The Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web. It’s just like a stock exchange, which enables stocks to be traded in an open way.

The Google Announcement:

“We’ve been working hard to put these principles into practice, and today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.

These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.”

Who participates in the Ad Exchange?

The large online publishers (sellers)—websites like portals, entertainment sites and news sites

Ad networks and agency holding companies that operate networks (buyers)—companies that connect web sites with advertisers.

As an individual investor, you can buy and sell shares on the stock exchange through an online broker.

Advertisers who use other participating ad networks can get the benefits of the Ad Exchange.

The Benefits

Sellers in the Ad Exchange:

Can make the most money for their ad space, every time a page on their site loads with an ad (called an “impression”). In the past, too many sellers had inventory unsold or sold for a price below its potential market value.

Get access to many more advertisers, while still being able to control who can advertise on their site.

Benefit from simplified reporting and payments—a single exchange manages it all.

Buyers in the Ad Exchange:

Get access to many more websites and more ad space.

Can use technology that allows them to bid for ad space in real time, depending on how much they value a particular ad impression.

Have more controls over where their ads run and don’t run.

Google AdWordsTM advertisers:

Have easy access to the websites in the Ad Exchange, as well as all the existing websites in the Google Content Network—all through their AdWords interface.

Google AdSenseTM publishers:

Have their ad space available to certified ad networks in the Ad Exchange. This means more quality display advertisers competing for their ad space and higher returns. AdSense publishers get the benefit of this through their AdSense interface, without having to log in to the Ad Exchange itself.

The Possibilities Are Endless

Essentially, display ads can be bought by the small-time advertiser or business on thousands of DoubleClick ad-serving websites.

This could transform the entire web.

Some possibilities: