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We needed an online invitation for an important industry event with the "wow" factor. Michael and his team exceeded expectations on every level. I highly recommend their work to any business who needs a presence on the web on an online solution.
Michael is a dynamic and personable businessman who is generous with his knowledge. He is very willing to have a go and always thinks outside the square.His business always provides a prompt and professional service.
Michael is an excellent digital pioneer, being one of the original founders of the Australian internet industry. He has a strong work ethic and is able to inspire his team through commitment to excellence. It was pleasure to work alongside a great leader.
The Website marketing Group this is a job well done and I hope you guys are extremely proud of yourselves. I have worked with Michael and his team for several years they are experienced and have great customer service there are not many MDs that will let you call their mobile on a Saturday!.
Once again, great job and bring it on.
I have dealt with many web design agencies in Sydney over the years, none have been able to fully understand my vision and concepts as quickly and professional as the team at The Website Marketing Group It is always pleasure to work with you and your team. Thank you very much for making my job an enjoyable one.
It's been a tricky project and we couldn't have done it without the cooperation of everyone involved and the technical expertise of Costas and the team.
The results have been overwhelming, and I am glad I spent the extra money to get something that stands out in the crowd and expresses the quality I am after for my business. I would definitely recommend your company to anyone else who is after quality.
Our Services at a glance
IT solution provider
our expertise crosses many verticals
Website Consulting Services
* Portal Development and maintenance
* Web development
* E- commerce
* Shopping cart integrations
* Data base driven websites
* Content Management Systems (CMS)
* E-media solutions
Internet Consulting Services
* Technology Consultancy
* Quality Audit
* Database and Server Solutions
* Server security
* Business Work flow Management
* Open source Implementations
The Verticals we work in
* Automotive-Websites
* Business To Business-Websites
* Consumer Goods-Websites
* Education-Websites
* Entertainment-Websites
* Financial Services-Websites
* Food & Beverage-Websites
* Hardware & Electronics-Websites
* Health & Fitness -Websites
* Politics / Public Issues-Websites
* Real Estate-Websites
* Retail Stores & Services-Websites
* Software services-Websites
* Telecommunications-Websites
* Travel-Websites
* Web Media-Websites
* Other-Websites for
By investing time and effort into a website that projects your business as a leader in your field of expertise, you set yourself apart from the sea of competition and increase the likelihood of tapping into a broader online market. In today's competitive business environment, Customers are blessed with a variety of options. With so much competition around, it is absolutely essential that your business stands out from the crowd. A professional website is a great way of creating a point of difference and generating interest. We combine proven online strategies and design flare to create an engaging websites that provides your business with a competitive edge.
We realise that your website goes beyond an initial business launch or a short term promotion. It should be viewed as a long term business asset that forms the foundation of your brand identity and marketing strategy. For this reason, we build all of our websites with content management functionality. By empowering you with the tools to update and manage your website, we create a valuable online resource that provides Customers with access to up-to-date information.
We can help you effectively communicate your brand and promote your services through a professionally designed website.
Contact us on 1300 911 772 or drop us a line here to design your website today!
What is Web Design & Development?
Web Design
Web Design is a broad term for any activity related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design, web content development, client-side/server-side scripting, and web server configuration. However, among web professionals, "web development" usually refers only to the non-design aspects of building web sites, e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services. There are many diiferent skill sets and job titles such as producer, web designer, website programmer, .net programmer, asp programmer, managing director, production manager, digital strategist.
For larger businesses and organizations, web design and development teams can consist of hundreds of people (web developers). Smaller organizations may only require a single permanent or contracting webmaster, or secondary assignment to related job positions such as a graphic designer and/or Information systems technician. Web design & development may be a collaborative effort between departments rather than the domain of a designated department normally we deal with IT and Marketing.
Web Development
Since the mid-1990s, web development has been one of the fastest growing industries in the world. In 1995 there were fewer than 1,000 web development companies in the United States alone, but by 2005 there were over 30,000 such companies. The web development industry is expected to grow over 20% by 2010. The growth of this industry is being pushed by large businesses wishing to sell products and services to their customers and to automate business workflow, as well as the growth of many small web design and development companies such as The Website Marketing Group.
In addition, cost of Web site development and hosting has dropped dramatically during this time. Instead of costing tens of thousands of dollars, as was the case for early websites, one can now develop a simple web site for less than a thousand dollars, depending on the complexity and amount of content.[citation needed] Smaller Web site development companies are now able to make web design accessible to both smaller companies and individuals further fueling the growth of the web development industry. As far as web development tools and platforms are concerned, there are many systems available to the public free of charge to aid in development. A popular example is the LAMP (Linux, Apache, MySQL, PHP), which is usually distributed free of charge. This fact alone has manifested into many people around the globe setting up new Web sites daily and thus contributing to increase in web development popularity. Another contributing factor has been the rise of easy to use WYSIWYG web development software, most prominently Adobe Dreamweaver or Microsoft Expression Studio (formerly Microsoft Frontpage) . Using such software, virtually anyone can develop a Web page in a matter of minutes. Knowledge of HyperText Markup Language (HTML), or other programming languages is not required, but recommended for professional results.
The next generation of web development tools uses the strong growth in LAMP and Microsoft .NET technologies to provide the Web as a way to run applications online. Web developers now help to deliver applications as Web services which were traditionally only available as applications on a desk based computer.
Instead of running executable code on a local computer, users are interacting with online applications to create new content. This has created new methods in communication and allowed for many opportunities to decentralize information and media distribution. Users are now able to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.
Examples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites such as eBay have changed the way consumers consume and purchase goods and services. Online resellers such as Amazon.com and Buy.com (among many, many others) have transformed the shopping and bargain hunting experience for many consumers. Another good example of transformative communication led by web development is the blog. Web applications such as WordPress and b2evolution have created easily implemented blog environments for individual Web sites. Open source content systems such as Typo3, Xoops, Joomla!, and Drupal have extended web development into new modes of interaction and communication.
The Web Design & Development Process
Website Design Analysis
Building a website involves a lot of analysis. Today, it is a must for all corporate to have a web presence. But why Lets analyze from the stakeholders point of view. A website is necessary for a corporate, from its customers point of view. A prospective client would always want to know about a service providers products and services, and his existing client base. And what is a better place to get such relevant information from, other than the companys own website
Again, a website is relevant for a company from the human resource point of view. A prospective employee would always want to know about the company and its vision, its services and corporate values from the companys website. And a technically correct website for a company comprises all relevant information such as: Information about the inception of a company, its mission & vision, services overview, contact information and other such relevant issues. A poorly designed Web site can cost you a lot of money, drive away potential customers, and hurt your reputation badly.
Website Design Scope
The first step towards building a website is to identify the scope of work that exists there. One has to identify what features will be there in the website that would add value to the website, and will attract viewer. Research has shown that an online reader has a concentration level of 20 seconds, per website. He will stay back, only if he is able to find desirable and relevant information within 20 seconds in a website. If not, he moves away by a single click of the mouse. So first and foremost, it has to be ensured that a users interest is retained on to a website through attractive and relevant content and design.
Website Design Planning
Planning the Site Content is the primary phase of creating a successful website. Planning of the content involves finding the correct keywords and choosing a well thought out concept for you. You can make your concept profitable by analyzing and the competition. As mentioned earlier, the first step to this is defining the scope of work and carving out a strong website feature list or website structure that is optimal from the point of view of both human visitors and search engine spiders.
Website Design Development
Your Web design is a reflection of your business, your organizations character and the quality of your product. Web surfers not only want the right info, they also want to see a simple, clean, well structured yet attractive design. An effective web design includes informative content, simple layout, easy navigation and fast loading graphics. A well designed website allows users to search for and locate the information that they seek in the quickest and most convenient manner possible.
Search Engine Friendly Website Development
People often start creating a website without knowing what they want the site to achieve. Its important to do the brain storming right at the beginning. Plan your site content well, in order to determine your success. Do it right the first time. Because it costs both time and money to go back and fix problems once the site development is already done.
What is a website, if it cannot be found in the search engines Keep this in mind, and create keywords. The goal of creating keywords is to identify the words with which users would most often search in the various search engines like Google, Yahoo etc, to access the kind of content that your website has to offer.
Website Design Tips
Browsers Compatibility:
A professionally designed website must be browser compatible. You must keep in mind, that your site in various web browsers like internet explorer, Netscape Navigator, Mozilla, Firefox etc. A good website design must make provision for this.
Loading time:
Web designers often face a problem of slow loading time, which annoys users and they leave the search to go to another website. Design in such a way that loading is quick. Make graphic sizes low to facilitate fast download.
Internet users are impatient generally, and if your site is slow, they know they can hop to another site immediately.
Consistency:
A website with different colored background for every page looks more unprofessional. A well designed website must have similar backgrounds, colors, fonts, and navigation buttons etc; all uniform.
Navigation:
All your hard development work will be worthless if your site isn't easily navigable even if you have the best Web site design or highly informative content.
Font style, color and Size:
It is essential to maintain the whole website in the same font style, same size and a common color. Ideally the most suitable fonts to be used on the web are Ariel, Verdana or Times New Roman. An optimum font size to be used is 10 and color is black.
Domain Names and Web Hosting:
Selecting a domain name is the first and most important step in the entire process of website building. Select an appropriate name for your website that relates to your business (www.yourcompanyname.com) and look up for parties who would help host your website. For hosting your site, you need to book server space (25 MB or 50MB) depending on the content of your size. A simple website (with no database or dynamic features) calls for 25 MB of server space. So after you book your domain name and server space, you can upload your website by using the File Transfer Protocol (FTP) software, which is simple and easy to use.
So a website building is not simple. It requires you to go through a few necessary steps, and if you miss any of these, your website has a chance to bust in the cyber crowd. So be careful, build up strong content and use these tips for building an effective website.
For more information: Contact us on 1300 911 772 or drop us a line here today!
